You can choose to register domain name containing either the keywords or brand name. For example you are operating a web hosting business and selling web services online, here is your plan and what type of domain name you shall choose?
For online business where you want to differentiate yourself from competitor, a domain name with brand name is recommended. Unless you are website providing information or selling third party products, a domain name with keywords are better choices. For example you want to setup an online store selling car spare parts, then it’s recommended to choose domain name containing the keywords “car” or “parts” in it. If customer looking for car brake pad, they can easier identify your website as site selling car parts, and more likely they will visit the site and place order directly. Here are the key advantages to choose domain name with keywords
- Easy to remember and identify.
- Good impression means easier to advertise.
- Various marketing advantages.
- SEO advantages as major search engines including Google, Yahoo and Bing is preferring domain with keyword.
There is when you need a domain name with keyword and there is when you need domain name with brand name, choose wisely.